Directed by Regis Roinsard
From 31st May 2013
Populaire is a homage to the Hollywood movies of the 1950's, particularly
in regard to the gorgeous textures of Technicolor.
The two main protagonists are Rose Pamphyle (Deborah Francois) and Louis
Echard (Romain Duris), plus lots and lots of typewriters!
Head of a small insurance company in France he employs her as his secretary
after she demonstrates her ultra fast speed in typing, even though only
using two fingers.
He puts Rose under intense training to enable her to compete in speed
typing championships - it is noticeable that no men are featured taking
part in them in the film - which were very popular in the 1950's and 60's.
She ends up competing in the world speed typing championship in New York.
There are numerous acknowledgements throughout of groundbreaking movies,
too many to mention, but that does not spoil the film in any way, in fact
it will be a delight to cinema buffs.
Sometimes Populaire - it was the name of a best selling typewriter of
the time - is a bit like eating slices and slices of sweetcake but nevertheless
It serves up a profound sense of innocence and sense of time that will
never be recaptured.