Microzine, 65-67 Bold Street
24th April – 1st June 2007
Time is a most precious commodity in the modern era. As a nation we do
not want to waste a single second of it, so make way for the multi purpose
store. Take for example the coffee shop within a bookshop. Now you can
grab that new Jackie Collins best seller and be drinking your skinny latte
before you can say trashy novel.
Microzine is another such phenomenon. Hailed as best man’s store
in the world by the Times newspaper (according to their website), the
shop offers all that the modern man could want. This ranges from exclusive
clothes and gadgets to a cooling beer after a hard day’s shop in
their fully licensed bar. Once the young man is clothed and refreshed
he than take the short stroll upstairs and feast on some art in the Microzine
gallery, which brings me nicely to the reason I was there.
Dotted on the walls between the hanging bubble chairs and the oh-so-cool
T-shirts is the artwork from Burn. Burn is ‘an experienced award
winning multi disciplinary design studio which offers a comprehensive
creative service.’ What this means is they create designs for companies
or ‘the implementation of corporate identities’, fashion labels,
record labels, councils and universities. The collection they have created
is impressive. Their work has an overall identity but individually they
are strikingly different.
Burn utilise many different creative formats from photography to sketching
and painting, which helps them to ooze cool. They work with the Arts Council
England, Fact, Merseyside Police and Emperor Norton Records to name but
a few. I highly recommend this exhibition, not only for it’s innovative
use of multimedia graphics but also because you can buy some cool stuff
and have a beer.